SMX West – Take 2(009)

SMX West is coming and we’re soooo ready to leave behind our snowmobiles, igloos and tuques.

February 10-12 2009, I will travel to Santa Clara with my colleagues (including a brand new hot recruit, whom you probably already know!) – for what will surely be yet another excellent event by Third Door Media.

Don’t miss the unveiling of the new Acquisio T-Shirts, which we will be handing out to those attendees we like. Also, come see me speak on the first day, I will discuss reporting issues for paid search professionals, specifically those who work in an agency setting. Last but not least, drop by the booth, say hello, and stick around for a demo of our surprise new features which will surely blow your socks off.

We want you to come see us, so whether you live in the vicinity, or you already plan on attending, we have some discounts available for the full conference pass, courtesy of the amazing people at Third Door Media.

Get a 10% discount on the purchase of an All-Access Pass. You can register for this at http://searchmarketingexpo.com/west/2009/register by entering ID Code smx10acquisio

Predicting ROAS and Launching Better PPC Campaigns

ROASReturn on Ad-Spend, or ROAS, is a metric calculated by dividing the revenue generated from an ad campaign, by the cost of that campaign. It can be applied to any sales situation that has an advertising spend, even a bake sale:

Lets say your mother gave you a pan of brownies to sell at the bake sale, but it costs $50 to get your booth and marketing materials set (we’ll call $50 your ad-spend).

If your brownies manage to produce a total revenue of $50, you’ve broken even, or gotten a full return on your ad-spend.

If you had made the brownies yourself, and they’d cost you $50 to make (we’re talking primo brownies here),…

Acquisio Unleashes First PPC Management Dashboard for the iPhone

Acquisio today announced the release of Acquisio SEARCH for iPhone, an interactive PPC management dashboard that allows iPhone users to keep track of high level PPC statistics, and to pause or resume their client campaigns on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter.

Montreal, QC (PRWEB) January 21, 2009 — Acquisio (www.acquisio.com), the leading provider of agency oriented pay-per-click (PPC) management software Acquisio SEARCH, today announced the release of Acquisio SEARCH for iPhone, an interactive PPC management dashboard that allows iPhone users to keep track of high level PPC statistics, and to pause or resume their client campaigns on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter.

“SEM managers are very busy people. They need to be able to take advantage of moments of inactivity, during commute for example, to increase their productivity. With the iPhone application, account managers can now see how all their accounts performed on the previous day, week, or month. The interface presents engaging line charts to map progress over time of any given metric.”, said Martin Le Sauteur, President and CEO of Acquisio Inc. “On the iPhone, the interface is sensitive to screen position, and we wanted to take advantage of this unique feature. When the screen is flipped on its side, we provide even more data on the screen.”

“We are thrilled to provide our clients with an interface to use acquisio, no matter where they are” says Marc Poirier, Co-Founder of Acquisio. “Now busy agency executives who did not have time to monitor campaign performance from their computers can keep on top of everything in a matter of a few seconds per day”.

The dashboard is also actionable, so that users can pause underperforming campaigns or adgroups until they get back to the office to get a closer look and take proper action.

About Acquisio
Acquisio is a worldwide leading developer of pay-per-click management software for agencies. Its cutting edge product, Acquisio SEARCH, is the only tool designed specifically for interactive agencies to launch, manage, optimize and report on all of their Pay-Per-Click campaigns, for all of their clients, across all of the major paid search providers, from within one interface.

For more information:
Marc Poirier
CMO
T 450.465.2631 ext. 210