Combining Forces « PPC & SEO » What the Left Hand Can Learn From the Right

Have you ever had a client who is crazy for PPC, but is so addicted to the instant gratification it brings that they don’t want to dabble in long-term SEO work? PPC can actually act as a tool to help you ease them into the world of organic search – a little duel-edged work which compliments both efforts can go a long way towards educating site owners in the basics of search engine optimization.

Acquisio Launches Full Support for Microsoft adCenter

Acquisio, the leading provider of agency oriented pay-per-click (PPC) management software Acquisio SEARCH, today announced its full support for Microsoft ad Center.

An Ode to SES Chicago, Buddy Guy, Chicken Fried Steak, and Towlie

Chicago is cold.

There, I said it.

It’s a damn good looking town town, I’m a big F.L.W. fan, but I truly wish the Search Engine Strategies event organizers would do a little climatologically based scheduling. California in the winter months, Chicago in the summer months. That’s all I ask.

Last time I made it to an SES in the windy city, not only did it live up to its moniker, it put Montreal to shame – we were still enjoying crisp fall evenings in the great white north while Chicago was deep freeze central. I actually saw two polar bears just outside of Buddy Guy’s place (hey is that place still open? I heard rumors they closed down, that would be a damn shame, it was the best chicken fried steak I ever had (no need to even mention it was the only chicken fried steak I’ve ever had (dang))).

But from whence we dredged our frozen bodies, one year hence we shall return, this time with a bigger, fluffier jacket. If you feel like joining us, the Acquisio booth will be at SES Chicago – it’s less than two months away now, and we’ve got couponish goodness to share: 20% off teeth whitening (and/or conference admission) when you plug this in the online form: 20ACQ

Go forth and prosper, but always remember to bring a towel (I recommend stuffing it up under your coat).

Electioneers Need Some (PPC) Campaign Management

During the 2004 US Presidential election race I was actively practicing the art of the American dream, crashing on a friend’s couch on the Big Island of Hawaii. In the two weeks leading up to the vote, as I lazed around on the lanai watching literal local surfers, laptop on lap, marketing things to non-literal remote surfers, the phone rang.

It was Arnold Schwarzenegger.

THE Arnold Schwarzenegger. With the big arms. And he was calling little ole me to say:

“This is Arnold Schwarzenegger, and I”m here to PUMP — YOU UP! About President Bush”

I wish I was kidding. By the fifth call or so the novelty had worn off and I began to hope secretly that all the marijuana consumed in the governator’s Mr. Universe days had seriously affected his non-political performance abilities….